Professional Services
Fractional finance leadership
Campaign Summary
Fractional FD service campaign for Founders of £2m–£15m firms. The campaign leads with give leaders forward-looking numbers before the next decision and invites a short diagnostic conversation rather than an immediate buying decision.
Buying Triggers
- A new budget, contract, audit, growth target, or operational review
- Visible cost, risk, delay, or capacity pressure
- A leadership change that creates permission to review the current approach
Prospecting Angles
Lead with: Give leaders forward-looking numbers before the next decision. Use a verified operational trigger and tailor the question to the buyer’s role.
Challenger Campaign
Cold email
Subject: A hidden constraint in the current process Hi Sarah, I work with founders of £2m–£15m firms looking to give leaders forward-looking numbers before the next decision. Would it be useful to compare the current approach against a focused fractional fd service review? James
Follow-up
Hi Sarah, just bringing this back up. If give leaders forward-looking numbers before the next decision is relevant this quarter, I can send the short review outline.
LinkedIn message
Hi Sarah — I help founders of £2m–£15m firms with fractional fd service. Happy to share a concise review framework if useful.
Call opener
Sarah, it’s James. I’m calling because we help founders of £2m–£15m firms give leaders forward-looking numbers before the next decision. Is that on your agenda this quarter?
Objection handling
That makes sense. This need not become a project—the first step is simply checking whether the current approach is creating enough cost, delay, or risk to justify attention.
Next action
Agree a 15-minute discovery call with the relevant operational owner.
Consultative Campaign
Cold email
Subject: A quick question about your current approach Hi Sarah, I work with founders of £2m–£15m firms looking to give leaders forward-looking numbers before the next decision. Would it be useful to compare the current approach against a focused fractional fd service review? James
Follow-up
Hi Sarah, just bringing this back up. If give leaders forward-looking numbers before the next decision is relevant this quarter, I can send the short review outline.
LinkedIn message
Hi Sarah — I help founders of £2m–£15m firms with fractional fd service. Happy to share a concise review framework if useful.
Call opener
Sarah, it’s James. I’m calling because we help founders of £2m–£15m firms give leaders forward-looking numbers before the next decision. Is that on your agenda this quarter?
Objection handling
That makes sense. This need not become a project—the first step is simply checking whether the current approach is creating enough cost, delay, or risk to justify attention.
Next action
Agree a 15-minute discovery call with the relevant operational owner.
Direct Response Campaign
Cold email
Subject: Worth a 15-minute review? Hi Sarah, I work with founders of £2m–£15m firms looking to give leaders forward-looking numbers before the next decision. Would it be useful to compare the current approach against a focused fractional fd service review? James
Follow-up
Hi Sarah, just bringing this back up. If give leaders forward-looking numbers before the next decision is relevant this quarter, I can send the short review outline.
LinkedIn message
Hi Sarah — I help founders of £2m–£15m firms with fractional fd service. Happy to share a concise review framework if useful.
Call opener
Sarah, it’s James. I’m calling because we help founders of £2m–£15m firms give leaders forward-looking numbers before the next decision. Is that on your agenda this quarter?
Objection handling
That makes sense. This need not become a project—the first step is simply checking whether the current approach is creating enough cost, delay, or risk to justify attention.
Next action
Agree a 15-minute discovery call with the relevant operational owner.
Suggested Sequence
Day 1 email · Day 3 LinkedIn · Day 6 follow-up · Day 9 call · Day 14 close-the-loop email.
Campaign Quality Guidance
- Use a trigger you can verify; do not imply knowledge you do not have.
- Keep the first email below 120 words and ask one clear question.
- Replace generic proof with genuine, approved evidence before sending.